425 | How Doing Trade Shows Landed Her Artwork in Target & HomeGoods with Isabella Montano Ghazarians, Isabella MG

4 snips

Jan 13, 2026

In this episode, Isabella Montano Ghazarians, founder of the vibrant stationery brand Isabella MG, shares her journey as a Latina entrepreneur. She discusses how her bilingual products capture cultural joy and inclusivity. Isabella opens up about the challenges of becoming a new mom while relocating from San Diego to Los Angeles and managing a remote team. She reveals how trade shows were pivotal in landing her artwork with major retailers like Target and HomeGoods, emphasizing the importance of persistence and opportunity in her success.

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ANECDOTE

Filling A Cultural Gap In Stationery

Isabella launched Isabella MG in 2020 to fill a gap for cheerful Spanish and bilingual cards.
She built products that reflect her culture because she saw limited non-religious Spanish options growing up.

ANECDOTE

Moved For Family Support

After her son was born Isabella stepped back and realized she couldn't do it all alone.
She moved closer to family in LA so grandparents could help with a few hours of childcare each week.

ADVICE

Accept Help Early And Regularly

Accept help early instead of waiting until you're overwhelmed.
Use small, regular blocks of outside help to reclaim productive work time.

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Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things.

One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful.

In this episode, Isabella shares what it's been like growing her business since she launched in 2020 while also navigating some really big personal shifts. We're talking about becoming a mom recently, moving from San Diego to Los Angeles, and continuing to lead a growing team remotely.

We also talk about building products that resonate across cultures, managing that remote team we mentioned, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you'll get early access to enroll.

You can view full show notes and more at http://prooftoproduct.com/425

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