Whole Hearted Leadership with Lantz Howard 133 |They'll Fight Over When Your Dead: Love, Legacy, Leather | Founder of Saddleback Leather Dave Munson
In this episode of Whole Hearted Leadership, host Lantz Howard welcomes Dave Munson, founder and CEO of Saddleback Leather Company, for an inspiring conversation around legacy, leadership, faith, and family. Together, they explore Dave’s new book, They'll Fight Over It When You're Dead: The True Story of How I Survived Terrorists, Morons and an Assassin to Build One of the Coolest Leather Companies in the World, unpacking stories of risk, resilience, and radical generosity. Dave shares how building a purpose-driven business aligned with eternal values has shaped his leadership and life, offering wisdom on fatherhood, discipleship, and loving people deeply, even in business.
Favorite Quote: "Love people so much that they’ll feel weird about it."
Here are six insights and learning from the conversation:
1) Legacy is not about stuff—it’s about the stories and spiritual substance you leave behind.
2) You don’t need to be perfect to disciple your kids; you just need to be present and point them to Jesus.
3) Building a business with eternity in mind shifts decisions from self-centered to soul-centered.
4) Risk is a requirement for faith-filled leadership—not a liability to avoid.
5) Generosity isn’t just giving money; it’s choosing to love people radically and sacrificially.
5) Leading wholeheartedly begins by aligning your internal compass with God’s eternal purpose.
6) Your marriage and family should never be the cost of your mission—they are your first mission.
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Lantz Howard is a professional coach helping high performers scale their marriage by becoming a wholehearted leader.
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