What Is Product Design? Sam Quayle

Sam Quayle is a Director at Hyperact. A product development consultancy for start ups and scale ups Here are six quick things about Sam 1️⃣ He is the co-founder and design lead of Hyperact, a product-led tech consultancy that works with visionary tech companies to build products that scale. 2️⃣ Over the last 15 years he has helped some of the biggest brands on the planet solve their customer’s problems through great design and cutting-edge technology, including Google, Disney, Toyota, NHS, BBC, GDS, Sky Betting & Gaming, M&G, Cinch, HSBC, and Sage. 3️⃣ His skillset spans across product design, service design, user research, strategy, product management and designOps. Recently, his main focus has been building teams and strategy. 4️⃣ He has built and scaled user-centred design capabilities in two consultancies. The last, at Infinity Works, he grew from 1 to 50 in under three years. 5️⃣ He's a father of three, including twins. 6️⃣ He believes in the power of cross-functional, customer-obsessed teams. Chapters: 00:00 Introduction 00:49 Sam's Career Journey 02:48 The Birth of Hyperact 03:26 Insights on Product Design 04:31 Challenges in Transformation 08:25 Understanding Design in Tech 11:16 What Makes Good Design? 18:48 Hyperact: The Journey and Challenges 25:18 The Importance of User Research 34:26 Final Thoughts and Contact Information Sam's Linkedin: https://www.linkedin.com/in/sam-quayle/ https://www.hyperact.co.uk