Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot solutions. He advocates bootstrapping over venture capital to maintain customer focus and control. The discussion covers transitioning from vanity metrics to pipeline measurement and redesigning demand generation systems for AI-driven buyer behavior tracking.
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MarTech Podcast ™ // Marketing + Technology = Business Growth