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Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized for its leadership in laundry products, that everyday challenge has become an opportunity to rethink how garment care services can deliver convenience, care, and loyalty.

Through Tide Services, a subsidiary of Procter & Gamble, the brand has expanded beyond detergents into service concepts designed to simplify laundry. With more than 200 franchised Tide Cleaners locations and a growing number of tech-enabled Tide Laundromat sites, the company is exploring how technology, personalization, and loyalty can transform a routine household task into a more engaging experience.

Loyalty360 spoke with Mike Trozzo, Vice President of Product and Innovation at Tide Services, about how the company is evolving laundry services through technology, data insights, and a simplified loyalty strategy.

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