This Week in Startups E993: Superhuman CEO Rahul Vohra shares the formula for his Product-Market Fit Engine; Future of Angel Investing w/Jeff Clavier (Uncork), Ben Ling (Bling), Clara Brenner (Urban Innovation Fund); plus LAUNCH Scale Partner Talk w/Help Scout VP of Sales Tim Thyne
Oct 25, 2019
Rahul Vohra, founder and CEO of Superhuman, shares innovative strategies for creating a 'Product-Market Fit Engine' in the email space. He emphasizes the challenge of transitioning to a paid model in a free market. The conversation includes insights from angel investors Jeff Clavier, Ben Ling, and Clara Brenner, discussing the current state of venture capital, the importance of early revenue, and how to ensure effective governance. Tim Thyne from Help Scout wraps up with tips on enhancing customer service to fuel business growth.
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Measuring Product-Market Fit
- Measure product-market fit by asking users how they'd feel if they could no longer use your product.
- Aim for over 40% responding "very disappointed" to indicate initial product-market fit, based on Sean Ellis's research.
Identifying Your HXC
- Survey users to identify your highest expectation customer (HXC).
- Focus on the HXC's needs and aspirations to refine product development and improve product-market fit.
Segment and Analyze Feedback
- Segment users based on their survey responses, particularly the "very disappointed" group.
- Prioritize feedback from users who resonate with your product's main benefit and disregard others.