Strictly Business Fine-Tuning TV: Top Executives on Content and Distribution Strategies for the Streaming Transition
Feb 1, 2023
Pearlena Igbokwe, Chairman of Universal Studio Group, shares insights on building long-term library assets in a maturing streaming market. She advocates for balancing data with creative judgment in producing original content. Erin McPherson, Chief Content Officer of Verizon Consumer Group, discusses Verizon's role as a content aggregator via Plus Play, emphasizing collaboration over competition. They both highlight the impact of 5G on creative possibilities and mobile experiences, shaping the future of content distribution.
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Development Is Still An Art
- Pearlena stresses development remains an art, not a science, and data cannot pick scripts to greenlight.
- Original ideas executed at the highest level create lightning-in-a-bottle hits that analytics can't predict.
Stars Who Produce
- Pearlena highlights working with star creators like Amy Poehler, Jordan Peele, and Seth MacFarlane who also excel as producers.
- She cites Amy Poehler's producing credits including Russian Doll and Harlem as examples of her producing skill.
Negotiate To Avoid Work Stoppages
- Pearlena urges resolving labor disputes quickly to avoid another production shutdown and protect below-the-line workers.
- She encourages both sides to sit at the table and negotiate so people can continue working.