How I Built This with Guy Raz inov-8: Wayne Edy
Sep 13, 2021
Wayne Edy, founder of inov-8, shares his remarkable journey from a 20-year shoe industry veteran to creating a successful trail running brand. He discusses the initial risks he took, focusing on niche markets like trail running, and how his shoes gained traction among elite athletes. Edy reflects on the challenges during the 2008 crash and his unique designs that stood out. He also talks about expanding into CrossFit and the emotional complexity of repurchasing his brand during the pandemic, showcasing resilience and innovation.
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Fell Running and Innovation
- Fell running, unique to Northern England, involves running on varied, often wet, terrain called fells.
- Edy aimed to improve the fell running shoes with better design and innovation.
Risking It All
- Wayne Edy founded Innovate in his early 40s, investing all his savings, over $100,000.
- This was a significant risk, essentially cashing in his retirement, but driven by his experience and passion.
Early Success at Races
- The Mudroc 290, named after its weight, was introduced at a mountain marathon where runners wore it for the first time.
- Positive feedback and increased interest followed, boosting early sales and brand recognition.