Defining specifically who you're speaking to is one of the most important things you will do for the success of your offers and your business overall.
Your ideal client is the person you will have in your mind's eye as you're working through each part of your business – from your offer to your marketing materials to your lead magnets.
Although the exercise of creating an ideal client avatar (ICA) can sometimes seem overwhelming, and you've probably heard of it and may have even revisited several times, it bears repeating it as this is something that is 100% worth your time.
In this episode, I walk you through the steps for identifying who your ideal customer is, the steps to creating your avatar, how you can drill down into their pain points, and how as a business owner you are there to share solutions with them that will help them solve their problems, moving them out of pain and towards pleasure.
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