The Self-Employed Life 257: David Hoffeld- Create Positive Customer Interactions by Understanding How to Sell
Many entrepreneurs, particularly creatives, are uncomfortable with selling. What if you thought about selling differently, so that it didn't feel like selling at all? What if you had a system to guide you? And what if you could selling into your most generous act of all? It's all possible. How you ask? David holds those answers ahead.
David Hoffeld is the CEO and Chief Sales Trainer of the Hoffeld Group. He's pioneered a revolutionary sales approach, based on neuroscience, social psychology, and behavioral economics, that radically increases sales. David is the author of the groundbreaking book "The Science of Selling." A sought after sales, thought leader, and speaker, David works with small and medium businesses to fortune 500 companies, showing them how to align their sales behaviors, and how the brain naturally forms buying decisions. Because of the results his insights generate, David is a sales and leadership contributor to Fast company, and has been featured in Fortune, US News, and World Report, The Wall Street Journal, Harvard Business Review, Investor's Business Daily, CBS Radio, Fox News Radio, and so much more!
WARRIOR OF CONFIDENCE
"When risk is high, trust is low."-David Hoffeld
Highlights -- Hoffeld Group looks at multiple different scientific factors and apply it into the real world of sales
- The science behind it matters because most of the behavior sales people do, regularly conflicts with this science
- 63% of salespeople display behavior that gets in the way of a sale, with only 37% being consistently effective
- Focus on your buyers and the way they think
- We can either guess our way to success, or we can rely on this science
- This science helps you better serve others, thus creating sales
- The foundation of selling is influence
- The beginning of innovation is deconstructing
- Heuristics are little rules our brains follow, and how we make rapid choices
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