IT’S JUST COFFEE! Making Ethical Coffee Buying Easy | COFFEE BREAK!
What does ethical coffee buying look like in practice? This week’s Coffee Break aims to turn the complex concepts into actionable steps:
What questions should you ask importers? How can you use living income reference prices? And what’s the go on marketing ethically sourced coffee without greenwashing?
CHAPTERS !
00:00 Introduction to Ethical Coffee
00:01:56 Meet Colleen Anunu & Her Work
00:02:44 Direct Trade vs Fairtrade Explained
00:05:24 Why Transparency in Coffee Pricing Matters
00:08:17 Certifications, Trust, and Verifying Claims
00:10:09 Tools for Understanding Coffee Prices
00:13:11 The History and Ethics of Coffee Trade
00:16:35 Coffee Market Update (Condesa)
00:18:41 Communicating Sustainability Without Greenwashing
00:21:11 Making Specialty Coffee More Accessible
00:23:51 Rethinking Coffee Menus & Customer Education
00:24:35 Final Thoughts
Coffee Break is your weekly inside scoop into the coffee community. Everything from on the fly barista tips, honest and unfiltered cafe reviews (eek), hospitality stories and gate kept coffee secrets.
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IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236
Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments.
Proudly sponsored by:
Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/
Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/
Riverina Fresh: https://www.riverinafresh.com.au/
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