Expo West Is Pricey. Here's How To Make It Pay Off.

The real ROI of Expo West starts long before the show floor opens.

In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past.

Show notes:

0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy.

Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's