006: Kent Venook shares the salesforce playbook he developed ramping to 100 SDRs

In this edition of the Predictable Revenue podcast, host Collin Stewart (flying solo) welcomes Kent Venook, Senior Director of Sales Development at Talkdesk, a rapidly-growing call centre software company based in San Francisco.

Kent is a Bay Area sales veteran with significant team-building experience. Prior to leading business development at Talkdesk, Kent helped scale the SDR sales team at Apttus from 4 to 100 members.

In this episode, Collin and Kent do a deep dive into the ever-important world of Salesforce (a company Aaron may have heard of :) ). Collin and Kent chat about how Salesforce consistency is critical to both scaling a sales team as well as diagnosing and fixing issues in the sales funnel. Highlights include: designing and teaching SDRs how to manage the key planks of Salesforce (14:00), the balancing act and benefits of implementing sales processes (26:52), how Talkdesk tiers its accounts (33:03), and Talkdesk's lofty quotas (41:10).