#286: Jill Brabec, Nordic Combined USA - Saving an Olympic Sport

Jill Brabec is the President of Nordic Combined USA and one of the leading voices shaping the future of one of the Olympics’ oldest — and most misunderstood — winter sports. Based in Steamboat Springs, Colorado, Jill brings a unique perspective as both a sports leader and a parent deeply embedded in the Nordic combined community, advocating for the long-term growth and survival of the discipline.

In this conversation, Jill breaks down what Nordic Combined truly is — a demanding blend of ski jumping and cross-country racing — and why it remains the only Winter Olympic sport without a women’s event. She shares how the sport has evolved globally, the rise of elite women competitors, and the high-stakes decision facing the IOC as the Olympic movement approaches the 2026 and 2030 Games.

Jill also reflects on leadership, funding challenges, athlete development, and what’s at risk if women’s Nordic Combined is not added to the Olympic program. From grassroots youth pipelines to global viewership and media strategy, this episode explores why the future of Nordic Combined — and its place in the Olympics — is at a critical turning point.

Podcast Chapters:

• 03:51 The Role of Nordic Combined USA

• 07:45 Challenges for Women's Nordic Combined

• 11:31 The Competitive Landscape of Nordic Combined

• 15:50 Youth Development and Future of the Sport

• 19:42 Personal Stories and Community Impact

Jill Brabec: 

🏠 Website: https://www.nordiccombinedusa.org/about/mission

💼 LinkedIn: https://www.linkedin.com/in/jill-brabec-1b4b3241/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn:  andrewpetcash  

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