Innovation Built a $500M Pipeline With Zero Marketing | Justin Lunny Founder of Everrati

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles.

In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors.

We cover:

- Why Everrati turned down certain clients (and cars)

- How they built a global brand with zero marketing

- The reality of building cars with 5.2 billion data points

- Why EV adoption has been misunderstood

- And how they’ve built $500M+ in B2B opportunity without trying

Chapters

0:00 – 30-year career before Everrati

3:40 – Selling his first business

5:04 – Finding the right business partner

6:33 – The idea: iconic cars turned electric

7:28 – The moment that sparked it

9:59 – What starting actually looked like

11:10 – Hiring top engineers with just a vision

14:21 – 2 years to build the first car

15:50 – The funding reality

18:36 – First prototype & early momentum

20:08 – The PR moment that changed everything

21:20 – Who actually buys these cars

32:30 – The reason behind turning customers down

41:02 – Selling a lifestyle, not just a car

52:05 – $500M pipeline with zero marketing

56:40 – Inside a custom EV build

1:06:05 – What people get wrong about EVs

1:12:08 – Why some car brands won’t survive

1:22:19 – What it really takes to build a brand

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