Generative Now | AI Builders on Creating the Future

Rajarshi Gupta: Artificial Intelligence and Crypto at Coinbase

Feb 6, 2025
Rajarshi Gupta, the Head of Machine Learning at Coinbase, shares his journey from academia to industry, highlighting his development of a pioneering malware detection engine. He discusses how machine learning enhances transaction security and user experiences at Coinbase. The conversation delves into the challenges of evaluating AI deployments and the integration of generative AI for customer support. Gupta also addresses the transition to deterministic language models and the potential for AI innovations within the crypto space, emphasizing the need for robust guardrails in sensitive transactions.
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ANECDOTE

Generative AI Initiatives at Coinbase

  • Despite a challenging period for Coinbase, they invested in Generative AI, launching an employee assistant.
  • They prioritized Generative AI and created tools like a performance review assistant used company-wide.
INSIGHT

Evaluating and Managing AI Deployments

  • Evaluating LLMs is challenging due to the lack of traditional confidence intervals.
  • Coinbase uses multiple methods like human evaluation and curated datasets, acknowledging the need for better solutions.
ADVICE

Using Generative AI for Engineering

  • Adopt existing AI coding tools instead of building them from scratch.
  • Focus on agents that understand problems, not just predict code, for greater efficiency gains.
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