Why Is Trump’s Rhetoric Effective?

In 'On Bullshit', Harry G. Frankfurt argues that bullshitters misrepresent themselves to their audience not by deliberately making false claims, but by conveying a certain impression without concern for whether anything is true. He distinguishes bullshitting from lying, noting that liars at least acknowledge the importance of truth, whereas bullshitters disregard it entirely. Frankfurt contends that excessive indulgence in bullshit can undermine the capacity to tell the truth in a way that lying does not, making bullshit a greater enemy of truth than lies. The book explores the prevalence of bullshit in modern society and its implications for communication and truth.

This book is a mix of memoir and business advice, detailing Trump's professional and personal worldview. It outlines his approach to deal-making, including his eleven key elements for success, such as 'Think Big,' 'Maximize Your Options,' and 'Have Fun.' The book offers insights into Trump's business strategies, his interactions with various figures, and his approach to negotiating deals. It also provides a glimpse into his personal life and how he runs his organization.