1385: Marketing Monday: Brian Kurtz: Create Lifetime Value through Direct-Response Marketing

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Brian Kurtz: Create Lifetime Value through Direct-Response Marketing

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second.

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