GEN C: Authenticating Content in the Generative AI Era With Vivendi’s Fabien Aufrechter

Mar 18, 2024

In this podcast, Fabien Aufrechter from Vivendi discusses using NFTs and blockchain for content provenance, tokenizing media, and risks of generative AI. They explore crypto market trends, challenges for niche social media platforms, and the evolution of Vivendi from a water company to a global entertainment powerhouse. The conversation also covers protecting intellectual property, combating misinformation, and the impact of emerging technologies on creativity.

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Introduction

00:00 • 4min

Crypto Market State and South By Festival Presence

04:02 • 4min

The Rise and Fall of Niche Social Media Platforms

08:16 • 6min

Exploring Bitcoin, Virtual Economies, and Media Validation in the Digital Era

13:47 • 4min

Exploring Vivendi's Evolution and Business Diversification

17:47 • 2min

Navigating Intellectual Property Protection and Misinformation in the Digital Age

20:11 • 20min

In this episode of “Gen C”, VP of Vivendi, Fabien Aufrechter, discusses how a major media conglomerate is embracing Web3 and generative AI for content authentication, tokenization and more.

Sam interviews Fabien Aufrechter, VP at Vivendi, about the company's initiatives around Web3 and generative AI. They discuss using NFTs and blockchain for content provenance and fighting misinformation, tokenizing media for decentralized CRMs and the opportunities and risks that generative AI presents for creative industries. Fabien also shares his unique perspective as the mayor of a French town, Verneuil-sur-Seine.

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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