We Live to Build "The Customer Is Always Right" is a Destructive Lie
We've all heard the phrase "The Customer Is Always Right," but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way. He shares his powerful story of why he now believes "The Customer Is Always Right" is a Destructive Lie, and why he made the controversial decision to prioritize his employees over his clients. We also dive into the psychology of resilience, how to handle bad news like a CEO, and the cultural differences in business communication. This is a must-watch for any leader tired of sacrificing their team's well-being for unreasonable client demands. Check out the company: https://four15digital.com
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🕒 CHAPTERS
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00:00 - The Hardest Part of Being a Business Owner
02:57 - The Hard Truth: Is Resilience Innate?
04:08 - How My Leadership Style Had to Evolve
07:32 - Why I Put My Employees Before My Clients
13:50 - Cultural Differences in Business Communication
16:36 - My Personal Story with a "Sociopath" Boss
23:22 - The #1 Job of a Leader: Employee Happiness
26:45 - Setting Boundaries with Disrespectful Clients
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