The Beginner Photography Podcast Proven Marketing Strategies for New Photographers with Jeff Poole
Apr 15, 2025
Jeff Poole, a professional photographer and educator who successfully transitioned from paramedic to photography entrepreneur, shares his insights on building a thriving business. He tackles crucial topics like the pitfalls of competitor-based pricing and advocates for cost-based pricing to ensure profitability. Jeff emphasizes the power of strong sales systems and effective email marketing strategies, specifically cultivating relationships through nurture sequences that lead to bookings. His advice is packed with actionable tips for both newcomers and seasoned photographers.
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Fewer Bookings, Higher Averages
- Today Jeff shoots 7–10 weddings a year with an average of $10–11k and his wife runs boudoir with a $5.2k average sale.
- They focused marketing, separate sites, and genre-specific funnels to grow profitable revenue with fewer bookings.
Use Cost-Based Pricing Targets
- Price products using cost-based retail rules aiming for 10–12% cost of goods and never exceed ~20% on most items.
- This markup ensures healthy profit margins to pay studio bills and a salary without basing prices on competitors.
Raise Prices Now, Accept Short-Term Drop
- Rip the bandaid off and raise prices to where you want to be, even if you hear many no's at first.
- Expect fewer bookings but higher profit, then focus on delighting higher-paying clients to rebuild referrals in the right demographic.