Marketing Against The Grain My 11-Skill AI Content Team (Built in Claude Code)
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Mar 17, 2026 An AI-powered content team takes shape with 11 specialized skills. The conversation explores audience profiling, voice and style modeling, research workflows, and idea engines that spot winning patterns. It also looks at drafting stronger social posts, enriching them with examples, and using monthly feedback loops to keep the whole system evolving.
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Kieran Built An 11 Skill AI Content Team
- Kieran Flanagan built an 11-skill AI content team in Claude Code across orchestration, audience profiling, writing style, research, drafting, and monthly feedback loops.
- He even built an app that stores generated posts, adds performance data, and feeds monthly reviews back into the system.
Audience Profiles Drive Every Other Content Skill
- The audience profile and writing style files power the whole system because every downstream skill loads them before generating content.
- Kieran Flanagan validates a research-backed persona, then creates a detailed MD profile with pains, vocabulary, emotional triggers, and platform-specific behaviors.
Build Separate Writing Styles For Each Platform
- Create writing styles per platform instead of one universal voice file.
- Kieran Flanagan found his style scraper captured Substack well but struggled with LinkedIn and X, so he recommends exporting your own files when needed.