30+ Years Of Serai: Building A 9-Figure F&B Family Biz

Running a restaurant is notoriously brutal. Running one successfully for over three decades is rare. Scaling it into a 9-figure, multi-brand F&B empire, while keeping it entirely in the family, is something else entirely.

Founded in 1990 as a single restaurant in Shah Alam, Serai Group has evolved into a hospitality powerhouse behind concepts like Serai, Jibby & Co, and Jibby East Grill, alongside a strong B2B business.

To unpack this 30-year generational success story, Founder Rina Abdullah, alongside daughter Datin Qistina Taff and son-in-law Datuk Mohd Najib Abdul Hamid, join the show to discuss building the Serai Group legacy.

Learn About:

• Family in the Boardroom: How a mother, daughter, and son-in-law structure corporate decision-making, manage inevitable disagreements, and separate family dynamics from business strategy.

• From 1 Restaurant to a Portfolio: The evolution into a multi-brand group.

• Scaling Without Losing Control: The operational realities and growing pains of expanding a massive F&B footprint.

• The Capital Question: After 30+ years of independent, self-funded growth, is the family finally open to bringing in outside capital and institutional investors?

• The Next Decade: What lies ahead for the Serai Group empire and their thoughts on generational succession.

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