Shabbir Hassan and Omar Shahid dive deep into the world of online influencers and discuss influencer marketing, how social media can be used for good and why being an influencer may not always be good for one's spiritual and mental well-being.

00:00 Introduction
04:30 What is an 'influencer'?
06:59 Being a positive influencer
10:50 Influencer marketing
13:00 Vanity metrics - more followers doesn't mean someone is more qualified
16:13 Are Muslim influencers representatives of Islam?
20:23 "Don't become an influencer" - the perils of fame
28:20 Everyone has some level of influence
29:57 The need for personal accountability
32:14 What is your intention in seeking to become an 'influencer'?
34:40 The need for mentors
37:14 Leaving journalism
40:05 Concluding remarks

Anti-Oedipus Chapter 2 Section 5 (Part 4): The Conjunctive Synthesis of Consumption-Consummation