When you sit down to speak to the man known as the best media manipulator in the business, you start to wonder who is really going to be in control. Ryan Holiday is a man whose reputation precedes him in a huge way. After doing business with the likes of Tucker Max, Tim Ferriss, Robert Greene (48 Laws of Power) and Dov Charney of American Apparel, you know he's a highly qualified marketer. On top of that he's an accomplished author of the books "Trust Me, I'm Lying", "Growth Hacking", and his latest "The Obstacle is the Way."