minor details 35 - Michael Ditullo part 1
Dec 2, 2018
Join industrial designer Michael DiTullo, with over 20 years crafting for Nike and Jordan, as he shares his vibrant journey in the design world. He recalls his early spark of creativity and the challenges faced at RISD. Dive into his transition from freelancing to landing a gig at Nike, complete with anecdotes about working with legends like Michael Jordan. Michael also reflects on his time at Frog Design, emphasizing the importance of empathy in creating impactful designs. Get ready for more engaging stories in the next installment!
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Show What You'd Do Today
- Redo older student projects to reflect your current ability rather than showing outdated work.
- Michael says hire the designer you are now, so present what you'd build today.
Evo Consultancy Led To Nike Concepts
- At Evo Michael landed work doing exploratory concept projects for Nike after an old contact reached back out.
- He contributed conceptual ideas that presaged later Nike innovations like knit uppers and the 'knife in the mold' for Nike Free.
Use Offers To Force Timely Decisions
- Use leverage when interviewing: mention other offers and set a deadline to force faster hiring decisions.
- Michael gave Nike 48 hours to decide because he had competing offers and it accelerated hiring.
