Maiden Mother Matriarch with Louise Perry Could Anglofuturism save Britain?
5 snips
Mar 22, 2026 
Tom Ough, senior editor at UnHerd and author of The Anti-Catastrophe League, outlines Anglofuturism as a techno‑optimist vision that marries innovation with familiar British culture. He discusses nuclear power, space ambitions, AI risks, fertility and parental support, and competing futures of rapid modernisation versus managed decline.
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Industrial Revolution As The Real Human Progress Break
- The Industrial Revolution marks the pivotal point when technology began to reliably improve everyday human life.
- Tom Ough argues pre-1800 technological advances didn't materially lift typical people's daily standard of living the way industrialisation did.
Modernity Clashes With Evolved Human Needs
- Modern life misaligns with many evolved human preferences like small community size, outdoor activity, and meaningful risk.
- Louise Perry and Tom Ough note ancestral impulses (hunting, communal life) still shape leisure and wellbeing preferences today.
Brand Familiarity Can Normalize Scary Technology
- Use culturally trusted brands to sell scary tech and make it feel familiar to the public.
- They discuss putting Rolls-Royce branding on small modular nuclear reactors to reduce fear and increase acceptance.
