Media Tech Talk Maddie Basso & Eliot Thompson (Yahoo) - Media Tech Talk #014
Media Tech Talk – Maddie Basso & Eliot Thompson (Yahoo)
Maddie Basso (Head of Yahoo DSP Australia) and Eliot Thompson (Head of Solutions and Product Strategy) from Yahoo join Daevid Richards and Paul Luckett to explore how AI, automation, and product innovation are reshaping digital advertising and media execution.
This episode dives into campaign automation, agentic AI systems, startup thinking inside enterprise environments, and what it takes to evolve product strategy at global scale.
As media organisations grapple with increasing complexity and rising expectations, the conversation examines whether AI is finally delivering on the promise of scalable execution.In this episode:
(01:40) – Welcome + Leadership in a Changing Media Landscape
(04:08) – Startup vs Corporate: Career Lessons & Media Inflection Points
(09:55) – Finding Purpose in Ad Tech & Meaningful Campaigns
(12:14) – What Yahoo DSP Is Today (Publisher + Platform Advantage)
(16:31) – Agentic AI Explained: Yours, Mine & Ours + Blueprint
(23:59) – Australian-Built Campaign Automation Scaling Globally
(28:27) – Commerce Media vs Retail Media (Afterpay, Mix & ROAS)
(33:36) – Identity, Privacy Regulation & Preparing for Change
(45:32) – 2026 Outlook: AI, Omnichannel & Product Evolution
(52:29) – Final Leadership Advice: AI, Curiosity & Human Impact
💬 Guests:
Maddie Basso – https://www.linkedin.com/in/maddie-basso-0849b4b9/
Eliot Thompson – https://www.linkedin.com/in/eliot-thompson-bab0a997/
🎧 Hosts:
Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores ad tech, media technology, AI in advertising, digital transformation, product innovation, commerce media, and the systems shaping the future of digital advertising.
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