My next guest is Kirsten Carriol, the founder of Lanolips, a lanolin lip balm and beauty brand that started as a niche brand, then quickly rose to becoming a cult brand that was winning all the awards and talked about by every beauty editor and blog to then becoming an iconic brand that’s a household name.

Lanolips is now an 8-figure company that even after 15 years of business is experiencing 30% year on year growth. They’re now in over 30 countries and over 4,000 stores.

Kirsten previously owned a PR agency and we talk about how she used PR and comms to educate and create a market for lanolin products. We also talk about the, what she called, “messy middle” parts of a business - which I love as not many people talk so openly about this. And we chat about her experience in getting funding and the impact on the business.

@lanolips

@kirsten.carriol

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#68 Lanolips: How to Build a Brand From Niche, to Cult, to Iconic With Kirsten Carriol