Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:

• Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurlock estimates the full iOS 26.4, including HLS video support, rollout should land between March 25 and March 30.
• Sounds Profitable Partner and Podcast Movement President Bryan Barletta recaps Evolutions' debut as a fully integrated SXSW event, highlighted by keynotes from Apple and YouTube, live recordings from Table Read, Scalable, and Broken Record, the inaugural Indie PaC Awards hosted by Killer Mike, and the iHeartPodcast Awards at ACL Live — with Podcast Movement already confirming a 2027 return to SXSW.
• YMH Studios is partnering with Magellan AI to make full multi-platform attribution free for all advertisers and agencies across its network. This includes audio, Spotify streaming, and YouTube video without minimum spend or category restrictions.
• Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP.
• IAB Australia has named the Future of Measurement a 2026 strategic priority, with intentions to announce findings at the MeasureUp conference in Sydney on September 2.
• A new Australian Communications and Media Authority report finds 52% of Australian adults consumed podcasts or non-music audio weekly via online services in 2025, up from 49% in 2022.

To find links to these, and every article covered in today's episode of the Recap, click here. You can also subscribe to Sounds Profitable's newsletters, including the daily edition of The Download to get news straight to your inbox Monday through Thursday.