We sit down with ad tech and data analytics expert Mike Yeagley to discuss how commercial advertising data became a powerful intelligence tool used by the U.S. national security community. He explains how smartphones, apps, and location data can reveal patterns of life and how programs developed with special operations helped track terrorists and understand targets on the battlefield. We also discuss privacy, surveillance, and what this technology means for intelligence operations and everyday people.
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00:00 Start
05:14 Mike Yeagley’s Tech Background
11:16 How Ad Tech Works
18:10 JSOC Discovers Ad Tech Intelligence
24:50 Fort Bragg to Syria Discovery
30:19 Smartphones and OPSEC Risks
40:34 Operating Under Surveillance
47:59 Locomotive to VISR Program
57:07 Tracking ISIS Targets with Data
1:00:35 Policy and Bureaucratic Challenges
1:08:41 Data-Driven Human Targeting
1:13:08 Legal Issues Using Civilian Data
1:21:14 Social Media and Disinformation
1:26:23 Why “Going Dark” Doesn’t Work
1:34:54 Training the Intel Community
1:40:12 The Unplugged Privacy Phone
1:46:30 Privacy and Future Tradecraft

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How JSOC Uses Instagram Ads to Track Terrorists | Mike Yeagley | Ep. 401