New Media Inside a Top 10 Spotify Podcast Business, Local Newsletters To Agency Funnel, Will AI Change Email Marketing Forever?
31 snips
Apr 30, 2026 
Jonathan Barshop, podcast growth strategist who engineers viral clips. Alyssa Dulin, email deliverability lead focused on AI and inbox health. Ethan Brooks, local newsletter founder who monetizes via services and events. They discuss monetizing local newsletters with services, how AI reshapes deliverability and inbox curation, and growth tactics that make podcasts and clips spread in 2026.
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Use Recognizable Senders And Clean Lists
- Keep sender name and address highly recognizable and clean your list before big sends.
- Alyssa notes sudden spam spikes often come from old imports, bot signups, or unfamiliar sender names causing complaints.
Keep Cold Outreach Off Your Main Domain
- Separate cold outreach from your primary domain to protect core reputation, but expect a new domain to start with no reputation.
- Alyssa cautions new outreach domains can tank quickly and many ESPs ban cold email.
Podcast Growth Usually Shows After Years
- Podcast growth is a long game; most shows only accelerate after years of consistent publishing.
- Jonathan Barshop notes Chris's Modern Wisdom only 'chugged' after around year five, so patience and longevity matter.