The Smart Passive Income Online Business and Blogging Podcast SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard
31 snips
Mar 18, 2026 
James Barnard, logo designer and founder of Barnard Co., uses social video and storytelling to turn viewers into clients and runs a paid designers community partnered with Adobe. He talks about staying indispensable despite AI, crafting case-study stories for social, on-camera scripting and confidence, converting DMs into clients, and building a member community that adds huge value.
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Showcase The Human Design Process
- Do show the design process on social media to prove human craft and differentiate from AI-generated logos.
- James Barnard frames case studies as story arcs (problem, rounds of amends, final solution) to build trust and attract clients.
Case Study Videos Drive Qualified Leads
- Case study videos that reveal behind-the-scenes can become top lead generators, not just portfolio pieces.
- James had multiple case study videos exceed a million views and they directly drove client inquiries.
Write Scripts For On-Camera Confidence
- Do script your videos line-by-line if you're uncomfortable on camera, then record short takes and edit them together.
- James writes scripts for seemingly off-the-cuff clips and uses self-deprecating humor to build on-camera confidence.