Business Is Boring How to build a community of 10,000 marketers
Apr 21, 2025
Chanel Clark, a marketing leader and founder of The Marketing Club, shares her journey of building a vibrant community of 10,000 marketers across Australia and New Zealand. She emphasizes the importance of fostering genuine connections rather than just selling to a community. Chanel delves into the creative marketing strategies behind promoting a 'brain drink' and discusses the challenges of defining new market categories. Throughout, she highlights how active listening and shared experiences can enhance community building and ensure its sustainable growth.
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Marketing's Internal Validation Struggle
- Even with exceptional marketing results at Arepa, Chanel had to continuously justify marketing's value internally.
- Consistency in marketing is critical to building brand equity and gaining competitive advantage.
Organic Growth of Marketing Club
- The Marketing Club grew organically to 10,000 members without charging money or paid promotions.
- This demonstrates the power of authentic human connection over business motives in community building.
Paid Membership Benefits
- Introducing paid membership will fund better events, speaker payments, and improved member experiences.
- Money will allow scaling and sustain the community without relying on favors or exchanges.