Packaging Unboxd with Evelio Mattos Designing Type for Packaging with Scott Biersack | Ep 94
Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography.
Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type.
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Connect with Evelio on LinkedIn
See Scott Biersack's work here
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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.
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