Novel Marketing Reader Magnets Are Dead? Why Most Reader Magnets Fail
Mar 11, 2026
47:07
Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.
In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.
You’ll discover:
- How many reader magnets you actually need
- The surprising promotion strategy that yielded more than 500 solid subscribers
- How to create reader magnets that attract buyers, not just freebie seekers
- A tool to help you discover which reader magnets may work for you
You’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book.
Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey.