
The Venture Now is the time to create new corporate ventures: A conversation with McKinsey’s Paul Jenkins
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Jan 22, 2024 Paul Jenkins, senior partner and global coleader of Leap by McKinsey, shares insights from a recent survey revealing a strong uptick in corporate enthusiasm for new business ventures. Despite economic challenges, over 50% of CEOs are prioritizing these initiatives. Jenkins discusses the growing focus on sustainable and Gen AI businesses, the competitive edge incumbents possess, and the necessity of strategic governance. He also highlights how investors are valuing adjacent ventures significantly higher and the importance of a diversified portfolio approach to business building.
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Rising Priority for New Ventures
- Over 50% of CEOs now place new business building among their top priorities, reversing prior trends.
- Investors value revenue from adjacent businesses twice as much as revenue from core operations.
Business Focus Shifts to AI and Green
- Leaders prioritize new ventures focused on Gen AI and green businesses amid rising sustainability concerns.
- Direct-to-consumer businesses are declining in priority as many have been established already.
Key Success Factors in Venture Building
- Secure CEO and board sponsorship to maintain long-term commitment to ventures.
- Balance venture autonomy with corporate access to brand and customers to enable speed and growth.

