Dan Kennedy's Magnetic Marketing Podcast 10 Blueprints For Effective Coaching Programs (2 of 2)
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May 27, 2022 Explore the evolving landscape of coaching programs, from exclusive models to niche-specific training. Discover the benefits of area exclusivity and how it can justify higher prices, alongside the drawbacks like inventory limits and legal complexities. Learn about telecoaching formats, one-on-one sessions, and the appeal of outcome-driven coaching. Dan shares practical tips for effective program packaging and emphasizes the importance of continuous customer retention in the coaching business.
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$150k Executive Transition Coaching Example
- An executive coach in New York charges $150,000 for 90 days and talks daily with CEOs.
- High-fee private coaching limits capacity but delivers intense, daily support.
Schedule Coaching To Reduce No-Shows
- Schedule one-on-one coaching back-to-back to group likely no-shows and preserve breaks.
- Avoid leaving crucial calls as the last slots of the day to prevent delays.
Sell The Outcome, Not The Curriculum
- Outcome-tied short programs sell easily because buyers want a specific result with hand-holding.
- Delivering documented outcomes builds powerful case histories and proof.