EP138 Sounds of Success with Gene Cruise, of Surf Internet

In this episode of Sound of Success, Nick Kieffer sits down with Gene Cruise, CEO and Head Coach of Surf Internet, to talk about leadership, growth, and the role broadband plays in building strong communities.

Gene shares the story behind Surf Internet’s evolution—from its early days connecting communities to becoming a regional leader in fiber-optic broadband across the Midwest. The conversation explores what it takes to scale a mission-driven company, why reliable connectivity is essential for businesses, education, and families, and how Surf approaches expansion with both innovation and community at the forefront.

Nick and Gene also discuss leadership philosophy, the importance of investing in infrastructure, and what communities like Goshen need to thrive in an increasingly digital economy. Gene offers insight into current trends in broadband, Surf’s vision for the future, and how connectivity continues to unlock opportunity across the region.

This episode is a great listen for business leaders, entrepreneurs, and anyone interested in how technology and community investment intersect to drive long-term success.