OPERATORS E074: Growth hacking profit with Mehtab
4 snips
Sep 18, 2024 
This time, Mehtab, a growth hacking and supply chain optimization expert, shares invaluable insights. He discusses reducing fulfillment costs through better third-party logistics and the importance of supplier relationships for cost savings. Mehtab also delves into shrinkflation as a profitability hack and reveals strategies for optimal pricing via testing. The power of bundling and cutting wasteful marketing expenses are outlined as key tactics for enhancing profitability. Lastly, he emphasizes the impact of effective email and SMS marketing on business growth.
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Be Likeable
- Build genuine relationships with your suppliers by being likeable and understanding their goals.
- Mike Lindell emphasizes that building rapport can lead to unexpected concessions and favors.
Use Shrinkflation
- Employ shrinkflation, reducing product quantity while maintaining or slightly lowering the price.
- Jason Stone successfully used this tactic with his 13-piece set.
Price Test
- Conduct price testing to find the optimal price point that maximizes profit.
- Sean Frank lowered the price of a ring and saw a significant increase in sales and overall profit.