
Trillions ETFs Win Triple Crown in 2025
8 snips
Dec 4, 2025 Katie Greifeld, a Bloomberg reporter specializing in cross-asset markets, joins Todd Sohn, a senior ETF strategist at Strategas Securities. They delve into why 2025 is a record year for ETFs, breaking all-time highs in launches, flows, and trading volume. The discussion explores the rise of leveraged ETFs, the booming demand for thematic investing, and the ongoing struggles of small caps and low volatility funds. They also analyze the industry's shift towards active strategies and the implications of consolidation among major players.
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Record Flows Outpace Mutual Funds
- ETF flows hit about $1.24 trillion YTD with a projection toward $1.3 trillion, outpacing mutual fund outflows.
- Most ETFs (3,379 of 4,769) took in cash, indicating broad-based demand.
Buy Equities With Side Protection
- Large index ETFs (e.g., VU, IVV) led inflows, while cash-like treasuries and gold also attracted buyers as protection.
- Investors combined buy-and-hold equity allocations with hedges like gold and short-term treasuries.
Thematics Stage A Broad Revival
- Thematic and sector funds (nuclear, AI, data centers) revived without a single dominant player like ARK this time.
- Thematic demand spread across issuers rather than concentrating in one flagship manager.




