Biz 8 Lessons Michelle Battersby Learnt While Building Her Business
Apr 7, 2025
In a candid chat, Michelle Battersby, founder of Sunroom and former Bumble APAC Director, shares her hard-earned wisdom from building a business. She reveals why waiting for perfection can hinder success, emphasizing the need for timely product launches. Michelle discusses the importance of embracing failure as a learning experience, trusting instincts while hiring, and engaging customers personally. She also highlights creative fundraising strategies that attract investors and the value of fostering a positive company culture amidst challenges.
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Engage Customers Personally
- Spend much of your time directly engaging with customers in early stages.
- Personal interaction builds brand loyalty and turns customers into advocates.
Sell Benefits, Not Features
- Customers care about the benefit or transformation, not the technical features.
- Marketing should connect the product's magic to user needs and outcomes.
Ask For Advice To Get Funding
- Ask investors for advice to build relationships instead of just asking for money.
- Sharing your story through seeking advice can naturally lead to investment offers.