Know What Is Next Why Big Brands Are Losing Fans with Perkins Miller, CEO of Fandom
Perkins Miller, CEO of Fandom, is sharing his playbook on digital transformation inside some of the world’s most iconic media and sports organizations: NBC, the NFL, WWE, and now Fandom.
Perkins opens up about the balance between speed, scale, and accuracy when delivering enterprise-grade digital experiences. From broadcasting 10,000 hours of Olympic video to building the WWE Network from scratch, he shares why strategic planning and risk tolerance shape organizational success in tech.
AND, he doesn’t shy away from addressing how large media brands are losing touch with today’s consumer behaviors - especially in the age of TikTok and YouTube.
Plus, you’ll get a behind-the-scenes look at how Fandom leverages machine learning, builds predictive fan graphs, and empowers 300 million monthly users with smarter content discovery.
This is a conversation packed with real-world tension between legacy business models and next-gen fan expectations.
In this episode, you’ll hear:
- Why large media brands are losing ground to TikTok and YouTube, and how they can catch up
- The root cause of a major Olympic tech failure and how a simple UX fix reversed the trend
- How Perkins transformed Fandom into a data-driven powerhouse with 45M+ pages and 300M users
- Inside the contrasting tech cultures of WWE, NBC, and the NFL and what they reveal about risk
- How Fandom is using AI and predictive analytics to reshape content discovery and fan targeting
Resources and Links:
Connect with Perkins Miller on LinkedIn and learn more about Fanatical on their website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.