Once Bitten! A Bitcoin Podcast. Why Did Orange Pill App Rebrand To Club Orange? Matteo Pellegrini. #586
Jan 9, 2026
In this engaging discussion, Matteo Pellegrini, founder and CEO of Club Orange, explores the story behind the app's rebranding from Orange Pill App. He shares insights into user growth, innovative features like a Lightning wallet, and the impact of AI on their development. Matteo emphasizes the importance of real-life meetups for Bitcoin enthusiasts, highlighting a shift toward authentic connections. He also discusses privacy concerns and the significance of decentralized communication through NOSTR, making this a must-listen for Bitcoin aficionados.
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Episode notes
Paid Privacy Attracts Bitcoiners
- A paid, private social network attracts Bitcoiners who value privacy and are willing to pay for community.
- Club Orange grew to ~19k members and ~100k downloads largely bootstrapped with minimal fundraising.
Operate As If Everything Is Public
- Assume all online communication may be published and behave accordingly to protect yourself.
- Use privacy-first tools but treat them as imperfect and avoid sharing sensitive information digitally.
Use Paid Model For Privacy Alignment
- Offer a paid, privacy-focused social product to avoid ad-driven surveillance and data selling.
- Avoid KYC and background tracking to align with Bitcoin ethos and user expectations.