Spotify: A Product Story 09: Building the future of audio
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May 5, 2021 
Spotify insiders discuss the future of audio, including new formats and product strategy lessons. They explore Spotify's journey, investing in podcasts, the value of connecting with an audience, challenges of interactivity, limitations of RSS, evolution of the audio industry, and democratizing content creation in the sports industry.
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Maya Runs Three Podcasts To Build Better Tools
- Maya runs three podcasts to understand creators' pain points firsthand.
- One is highly produced, one is book-focused and one is recorded entirely on phones with listener call-ins, inspiring mobile-first tools.
Podcasting Is Moving From Broadcast To Dialogue
- Podcasting's future is interactivity not just distribution.
- Maya Prohovnik built polls and Q&A to let creators get direct listener feedback inside Spotify, shifting podcasts toward dialogue.
RSS Enables Distribution But Blocks Innovation
- RSS is a one-directional contract that enabled podcast distribution but constrained innovation.
- It only supports a title, description and a single audio file per episode, preventing interactivity or listening signals beyond downloads.