Elite Trainer Academy EP 11: Creating the Ultimate Program For Your Clients with Justin Andrews
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Sep 22, 2025 
Justin Andrews, an experienced strength coach, shares insights on effective training programming tailored for individual clients. He discusses the balance between aesthetics and performance, emphasizing the need for direct communication to foster long-term success. The conversation highlights the importance of allowing clients to fail and learn, building their independence, and focusing on functional strength to support their overall goals. Justin advocates for simplicity in programming, prioritizing movement quality over complexity, and fostering a supportive community for lasting adherence.
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Use Novelty Sparingly Around Basics
- Keep programming anchored to core compound movements and add novelty sparingly.
- Use brief skill or novelty blocks at session start or end to keep engagement without sacrificing consistency.
Make Strength The First Priority
- Emphasize getting stronger first because strength increases resilience and supports other goals.
- Strength reduces pain, improves endurance capacity, and makes other activities safer and more effective.
Strength Reduces The Motivation Rollercoaster
- Shifting clients from aesthetics to strength gives them measurable weekly progress and steadier motivation.
- Kyle says strength-focused goals reduce the emotional rollercoaster tied to appearance-based targets.