The GaryVee Audio Experience How to Make Quality Content in 2023
19 snips
Apr 18, 2023 Discover the secrets to creating quality content in today's digital landscape. Learn about common social media marketing pitfalls and the importance of understanding platform nuances. Dive into the evolving roles of creative teams and the impact of AI and emerging technologies. Explore innovative strategies for engaging audiences through text messaging and major event advertising. Lastly, challenge traditional marketing metrics and emphasize accountability for meaningful industry change.
AI Snips
Chapters
Transcript
Episode notes
Organic and Paid Media Strategy
- Win on organic reach by creating quality content to gain interest.
- Use that as an indicator for performance ad creative and run paid media against it.
The Broken Ad World
- The advertising world's pricing model is broken; creative is too expensive.
- This prevents brands from taking advantage of social platforms’ potential.
Brands Acquiring Brands
- Big brands acquire smaller brands instead of replicating their social media success.
- This disconnect is caused by the misalignment between agencies and brands.