We Are For Good Podcast - The Podcast for Nonprofits 110. How to Put the Spark into Your Nonprofit Brand - Lauren Atherton
Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year and where to start multiplying your brand. If your organizational look/logo/voice may need a refresh - this is the episode for you.
Episode Highlights
- The launch of HeartSpark and Lauren's story - 2:46
- Key steps to building your non-profit brand - 6:17
- Where do you start? - 8:57
- Pulling donors into the brand - 11:57
- Trends in branding for non-profits - 14:46
- Investing in design - 18:20
- Take a look at your organization today: a mini audit with Lauren - 21:36
- Rebranding the brand - 28:00
- Lauren’s One Philanthropic Moment - 30:29
- Lauren’s One Good Thing: Engage with the creative community. - 33:07
For more information and episode details visit: www.weareforgood.com/episode/110
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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