The JOY Broadcast From Cleaning Toilets to Florist to the Stars : The Joy of Vics Endersby
This Easter, Ali wanted guests with real stories. not picture-perfect ones, but the kind with roller coasters, sharp turns, and joy found in the most unexpected places. Vics Endersby of Wonderland Blooms is exactly that. In this warm, funny, and genuinely inspiring conversation, Vicks takes us through the chapters of her life from the rug being pulled, to cleaning other people's bathrooms, to skydiving alone, to building a wedding floristry business she loves, working with Paula Rooney in Vienna and Italy, and raising a daughter who is already pitching her first wholesale deals at thirteen. This is a story about gut instinct, small daily joys, and what happens when you back yourself completely.
What We Cover
The rug pull. A decade ago, Vicks found herself cleaning toilets for a living, wondering how her comfortable, cottage-and-wood-burning-stove life had come undone. A marriage she thought was solid had quietly been heading elsewhere. When she found out, she did not wait. Scariest thing she had ever done. Most empowering thing she had ever done.
The rebuilding. Single parenting, cleaning jobs, a bakery run by a woman in her sixties who became an unlikely mentor, and eventually a role at Pig and Pastry in York
The sky stuff. Four solo skydiving jumps. Gliding lessons. A gyrocopter. All of it done alone, all of it in the period after her marriage ended. Her brain, she says, is quietest in freefall. Ali's theory: when you have already made the biggest leap of your life, throwing yourself out of a plane is just confirmation that you will always pull the chute.
The flowers. Vicks had always wanted to be a florist. It took a marriage, a rebuild, and a bolt-upright moment in bed next to her new husband Mark to say: I am starting a wedding floristry business from this garage. He said yes, dear.
The career that kept growing. From Friday flowers on a broken three-speed bike, Wonderland Blooms has grown into a full wedding floristry business. Vics has worked with florist-to-the-stars Paula Rooney in Vienna. She drove a van through Pisa on four hours' notice. She works alongside Kim at Dreambirds and Carousels on large-scale events.
The loss. Vicks lost her mum recently. She talks about grief with the same directness she brings to everything else it strips layers, she says. She has no time for imposter syndrome anymore. Life is for living.
The legacy. Vicks wants to write a book. A coffee table book, or something more, she is still deciding. She wants her children to know what those early Saturday mornings were for.
Joy, says Vicks, is in the small significant things, not the big dramatic ones. Her favourite colour grounds her on a hard day. That is enough. That is everything.
Find Vicks
📸 Instagram: @wonderlandblooms_ get in touch via Instagram 🌿 Subscription flowers (local delivery)
Resources from Ali
🌸 The Joy Rebellion Ali's membership for women who are done waiting for permission to choose joy. £22/month or £222 annually. Joy Rebellion link
✨ Joy in HD The Human Design Mastercourse with three-month bonus mastermind from 1st April. Details here
Remember
The littlest sprinkle of self-belief will get you where you need to be. Back yourself. Trust your gut. Pull the chute.
love always, ali xo