Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

Connect with Crystal Carter:

SERPs Up Podcast
Twitter
Website

Our takeaways from Crystal:

1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

• Clarity is key when it comes to SEO, and communicating with bots.
• Make sure your website does what it "says on the tin" – keep descriptions concise & clear!

2. With Wix, everyone has a baseline of "SEO starting points":

• such as dynamic site maps & 
• structured data. 
• Customization is also available for more advanced users.

3. Fun SEO terms to understand:

•  Site maps are important tools that help web crawlers understand a website better.
•  Internal links can be used to help pages become indexed and increase visibility.

4. Double check your tagging.

• Be aware of near duplicates in tagging; avoid tags with similar meanings.
• Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

5. Use schema.org to search and study existing schema.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!